Marketing Operations Manager

Systems thinker. Creative executor. AI-enabled marketing operations and digital experience leader

Built for this role.

Hi! I'm Carina Bethel, a Northern Colorado-based marketing and design leader with 15+ years of experience building brand systems, digital content, and repeatable creative workflows for local businesses. I build AI-powered marketing systems that combine content strategy, automation, user experience, and digital operations to help organizations grow more efficiently. My work spans web strategy, UX, branding, CRM automation, AI-assisted content creation, and scalable marketing workflows that improve customer engagement while reducing operational complexity.

Your role is exactly what I've been doing, just for a new industry I'm excited about.

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Marketing Operations

WHY THIS ALIGNS

At DaySpring Church, I built modular content and communication systems, empowering ministry leaders to execute independently.

As Director of Marketing & Design for a growing Christian organization, I lead strategic communications, brand development, digital marketing, and creative operations that help engage our congregation and surrounding community.

My work focuses on creating clear, compelling messaging and scalable marketing systems that strengthen audience engagement, improve communication effectiveness, and support organizational growth.

Drawing on experience in marketing strategy, content creation, design, project management, and digital communications, I oversee multi-channel campaigns across print, web, email, social media, and video. I am passionate about building efficient workflows, maintaining brand consistency, and leveraging technology and automation to streamline marketing operations.

I enjoy collaborating with leaders, staff, and volunteers to transform ideas into actionable marketing initiatives that connect with people, foster engagement, and deliver measurable impact. Whether developing content strategies, managing creative projects, or optimizing communication systems, I am driven by creating meaningful experiences that serve both organizational goals and the communities they reach.

11+ years at Madwire leading design teams, creating brand collateral for high-end clients, and maintaining brand standards at scale while improving workflow for designers and increasing design efficiency.

Built a track record of developing talent, improving team performance, and creating a culture of continuous learning and accountability that contributed to organizational growth and achievement of key business objectives. Partnered closely with cross-functional teams to align creative initiatives with strategic goals, ensuring projects were executed efficiently and effectively.

Carbette is my own UX/design studio. I have gathered experience building, testing, and managing digital tools and marketing workflows for clients across Northern Colorado.

My approach focuses on understanding customer behavior, identifying opportunities for growth, and building systems that improve visibility, engagement, and long-term business success. By bringing together branding, web design, development, content strategy, and marketing execution, I help organizations create seamless customer experiences that stand out in competitive markets.

Whether launching a new digital presence, improving an existing platform, or developing scalable marketing processes, I provide practical, results-oriented solutions that help businesses connect with their audiences and grow with confidence.

Years in design & marketing

Madwire: high-volume brand production

Fort Collins-based I know the NoCo market

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What I bring to each responsibility

Explore the latest and the greatest.

Social content system

Content calendars, scheduling, and multi-brand publishing already managing this for a 2,000+ member organization.

Retargeting campaigns

Meta Ads experience; UX-trained to design creative that converts for specific audiences and goals.

Email & direct mail

Newsletter creation, segmentation, and campaign management, including modular content blocks.

Agent branding assets

Deep expertise in brand standards, template systems, and photo asset management from over a decade in design leadership.

Recruiting marketing

Strategic storytelling through creative translating "why us" into compelling visuals and copy for prospective agents.

Automation & systems

Experienced testing and managing digital tools, guiding dev on custom workflows, and documenting repeatable processes.

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TOOLS & PLATFORMS

Meta Ads Manager

Adobe Creative Suite

Canva

Google Workspace

Email marketing platforms

Social scheduling tools

WordPress / CMS

AI-assisted content workflows

UX research & A/B testing

Zapier / automation tools

Professional photography and editing

Career Snapshot

I'd love to talk about how my background in design systems, digital marketing, and operations can help your company build something that will actually benefit your company and allow for scalable growth.

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