CASE STUDIES
Oliva Cigars
Service
Website Design
Role
Research
Ideation
Content Strategy
UI/UX Design
Techniques
High Fidelity Design
Secondary Research
Competitive Audit
Design
Prototype
Visual Design
Iteration
Metrics
Future Iterations


History
Oliva has been a top distributor for the past 132 years. Today, there is a more expansive variety of cigars than ever before. Selecting the perfect cigar is the first and most important part of the experience.
Stand the test of time
One of the key objectives for the Oliva Cigars website was to associate the brand with a high-end feel and maintaining the rustic boldness of their product while telling the story behind their brand.

Improved path to purchase
The new olivacigar.com features an all-new user interface paired with product and rustic tobaco crop imagery. The vision was to optimize the user journey by organizing content by series and adding high-end visuals of thier product. As important as it was to create high-end visuals, the ultimate goal was to drive traffic and conversions.

A refined brand pallet
A purposeful selection of colors was derived from the primary color to accentuate the luxury product details.

Inviting typography
A sophisticated and friendly font to invite users throughout the website.

A responsive experience
Both LightingOne eCommerce websites and the informative sites are fully responsive, offering a seamless experience across all forms of desktop, tablet, and mobile.

More Experience
LightingOne
Corporate Websites
RSC Solutions
Corporate Website