CASE STUDIES

Oliva Cigars

Service

Website Design

Role

Research

Ideation

Content Strategy

UI/UX Design

Techniques

High Fidelity Design

Secondary Research

Competitive Audit

Design

Prototype

Visual Design

Iteration

Metrics

Future Iterations

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History

Oliva has been a top distributor for the past 132 years. Today, there is a more expansive variety of cigars than ever before. Selecting the perfect cigar is the first and most important part of the experience.

Stand the test of time

One of the key objectives for the Oliva Cigars website was to associate the brand with a high-end feel and maintaining the rustic boldness of their product while telling the story behind their brand.

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Improved path to purchase

The new olivacigar.com features an all-new user interface paired with product and rustic tobaco crop imagery. The vision was to optimize the user journey by organizing content by series and adding high-end visuals of thier product. As important as it was to create high-end visuals, the ultimate goal was to drive traffic and conversions.

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A refined brand pallet

A purposeful selection of colors was derived from the primary color to accentuate the luxury product details.

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Inviting typography

A sophisticated and friendly font to invite users throughout the website.

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A responsive experience

Both LightingOne eCommerce websites and the informative sites are fully responsive, offering a seamless experience across all forms of desktop, tablet, and mobile.

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More Experience