CASE STUDIES

Ashley Homestore

Service

Website designs for eCommerce solutions.

Role

Research

UI/UX Design

Techniques

High Fidelity Design

Secondary Research

Competitive Audit

Design

Wireframe

Prototype

Visual Design

Iteration

Metrics

Future Iterations

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Scalable design system

Flexible web page templates were designed and built, simplifying the process of creating new Ashley Homestore furniture websites. A cohesive design system was designed and built, based on business needs and product filtering options.

A fluid approach

One of the key objectives for the Ashley Homestore websites was to have versatility within the template to highlight sales, promotions, and room features.

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A refined brand pallet

A soft color palette was chosen to a target demographic.

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Inviting typography

A sophisticated and friendly font to invite users throughout the website.

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A responsive experience

Fully responsive, offering a seamless experience across all forms of desktop, tablet, and mobile.

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More Experience

I'd love to talk about how my background in design systems, digital marketing, and operations can help build something that will actually benefit your company and allow for scalable growth.