CASE STUDIES

Ashley Homestore

Service

Website designs for eCommerce solutions.

Role

Research

UI/UX Design

Techniques

High Fidelity Design

Secondary Research

Competitive Audit

Design

Wireframe

Prototype

Visual Design

Iteration

Metrics

Future Iterations

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Scalable design system

Flexible web page templates were designed and built, simplifying the process of creating new Ashley Homestore furniture websites. A cohesive design system was designed and built, based on business needs and product filtering options.

A fluid approach

One of the key objectives for the Ashley Homestore websites was to have versatility within the template to highlight sales, promotions, and room features.

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A refined brand pallet

A soft color palette was chosen to a target demographic.

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Inviting typography

A sophisticated and friendly font to invite users throughout the website.

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A responsive experience

Fully responsive, offering a seamless experience across all forms of desktop, tablet, and mobile.

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More Experience