CASE STUDIES

Sweet Be Wellness

Service

Website designs for informative and eCommerce solutions.

Role

Research

Ideation

Content Strategy

UI/UX Design

Techniques

High Fidelity Design

Secondary Research

Competitive Audit

Design

Prototype

Visual Design

Iteration

Metrics

Future Iterations

Designed with scalability in mind

A scalable solution for informative and eCommerce websites with 300+ LightingOne independent showroom participants across North America. The lighting giant wanted to streamline form, function and create a modern take on design for its eCommerce and informative sites and their luxury lighting brands.

A collaborative effort

One of the key objectives for the LightingOne websites for both the eCommerce and informative websites was to make the luxury lighting stand out and emphasize the beauty of their brand products. From beginning to end, a collaborative effort was made with the marketing team and developers to construct an effective marketing strategy.

INFORMATIVE CASE STUDIES

Ability to update

Another aspect that was communicated was the ease to update promotional pieces throughout the site, email promos, and social media blasts.

A refined brand pallet

A purposeful selection of colors was derived from the primary color to accentuate the luxury lighting product details.

Inviting typography

A sophisticated and friendly font to invite users throughout the website.

ECOMMERCE CASE STUDIES

Clear and concise

As a company that carries multiple brands, it was important to allow the ability to quickly get the user to where they wanted with the use of filters and and easy to use search tools.

Enticing users with a delighful color pallete

A new and targeted color palette was created to spark an interest in the newly imagined modern brand.

A sophisticated font pairing

Multiple font pairings were artfully selected to provide a variety of selections for independent showroom participants across the country.

A responsive experience

Both LightingOne eCommerce websites and the informative sites are fully responsive, offering a seamless experience across all forms of desktop, tablet, and mobile.