CASE STUDIES
Magic Jumpers
Service
Complete branding overhaul. Purchased business- enhanced design, and experience from the ground up.
Role
Research
Ideation
Content Strategy
UI/UX Design
Techniques
High Fidelity Design
Secondary Research
Competitive Audit
Design
Prototype
Visual Design
Branding
Iteration
Metrics
Future Iterations


Designed with families in mind.
A scalable solution for informative and eCommerce websites with 300+ LightingOne independent showroom participants across North America. The lighting giant wanted to streamline form, function and create a modern take on design for its eCommerce and informative sites and their luxury lighting brands.
A collaborative effort
One of the key objectives for the LightingOne websites for both the eCommerce and informative websites was to make the luxury lighting stand out and emphasize the beauty of their brand products. From beginning to end, a collaborative effort was made with the marketing team and developers to construct an effective marketing strategy.
CASE STUDY
Ability to update
Another aspect that was communicated was the ease to update promotional pieces throughout the site, email platforms, and social media blasts.



A refined brand pallet
A purposeful selection of colors was derived from the primary color to accentuate the luxury lighting product details.

Inviting typography
A sophisticated and friendly font to invite users throughout the website.

INFORMATIVE CASE STUDIES
Clear and concise
As a company that carries multiple brands, it was important to allow the ability to quickly get the user to where they wanted with the use of filters and and easy to use search tools.


Enticing users with a delighful color pallete
A new and targeted color palette was created to spark an interest in the newly imagined modern brand.

A sophisticated font pairing
Multiple font pairings were artfully selected to provide a variety of selections for independent showroom participants across the country.

A responsive experience
Both LightingOne eCommerce websites and the informative sites are fully responsive, offering a seamless experience across all forms of desktop, tablet, and mobile.

Want to see more?
Ashley Homestore
Corporate Websites
Oliva Cigars
Corporate Website